A major premise of the blog book tours course is that a good author blog is the foundation of a good blog book tour. Why? Unless the author is a dedicated blogger and has created a great blog for himself, it’s not likely he’ll be able to determine whether a blog host will be an effective tour stop. You must establish a strong comfort level and respect for blogging to engage in a solid blog book tour.
What are the elements of a good blog?
Here is the entire list which students use as a guideline to shape their own blogs:
Basic Design Attractiveness?
Title and url cohesive?
Consistency and clarity of blog purpose?
Follow widget in place?
Bookmarking in place?
FB and Twitter widgets?
Linking effective? Tags/keywords used?
Frequent posting 2-3 x weekly?
Quality of overall posts?
Comments section working?
Blog components arranged in optimum manner?
Too many/too few third-party gadgets?
Pages used effectively?
What can be improved?
Is it ready for a blog tour?
Most of the criteria is self-explanatory. You might look at your own blog to determine if some tweaking would help make the blog stronger and more appealing to your readers.