Tuesday

P is for Promotion

Today at the Blood-Red Pencil, Maryann Miller and I discuss how difficult BSP is for authors and how the rest of us can help. It's all about liking each other. Go read what I'm talking about.

Rana DiOrio at Little Pickle Press has another effective tactic for promoting her blog. When LPP writes about other people, they not only include links to mentioned sites, but after the blog publishes, Rana emails the mentionees and asks them to stop by the blog and leave a comment. Here are examples of emails she sent for today's blog post:

Good Morning!

We feature you today in our blog post about the Santa Barbara Earth Day Festival:


Please stop by and leave a comment!

Thank you,
Rana
***
Good Morning:

We just wanted you to know that we have a very favorable mention of your business in our blog today:


Please stop by and leave a comment.

Thanks so much,
Rana
 ***
Good Morning:

Just thought you'd like to know that we extol your organization today in our blog post about the Santa Barbara Earth Day Festival:


Please stop by and leave a comment!

Thanks so much,
Rana
It takes only a few moments to send these reminders,  but the benefits in the way of traffic and comments to the blog can be great. Don't miss an opportunity to gently encourage someone to read your post about them!

4 comments:

Matthew Vanacore said...

Ah, the fickle but necessary game of promotion. Nice post.

And great blog!

Bob Scotney said...

Interesting idea; I've seen one of these promoting a business that folded years ago.

Morgan Mandel said...

Makes sense to let someone know they're mentioned in your blog.

Morgan Mandel
http://morganmandel.blogspot.com

Sharon said...

Good tip, Dani! As a result of the A to Z Challenge, I have added many followers and sold several books - so far - and we're not done yet. Promotion takes a lot of time, but just a few moments spent sending out this type of e-mail would definitely be time well spent.

Sharon Reece
http://grandmaisawriter.blogspot.com