There are two kinds of news that come to mind: personal news about you, and what’s happening in the world. Both are great things to write about.
If you’re an author or a publisher, the public can’t get enough information about what you’re doing from day-to-day. Readers want to know what your word count is, what other novels your moodling, what conference you’ll be attending next. The same goes for publishers, and recaps of recent events with photos are always a boon to blog traffic. Don’t forget to share information about yourself on your blog!
World news works a little differently, because when you write about a current event, not only do you share your opinions but you also tap into a huge and sticky web of similar posts on the Internet. Linking to outside news sources is a great way to increase the notice-ability of your blog. If you’re writing about an earthquake, for example, Google the word and see what news articles are first in your search results. Then mention the keyword and link to that article in your post. Also try to add the keyword to your blog post title and label. When it comes to news and blogging, relevance and timing are important to factor into your scheme, so don’t hesitate mentioning important world events when possible.