Do you like this photo? No, it's not a picture of me. But I'm using it for this lesson about permalinks and their importance during a blog book tour.
Let's use Pat Bean's terrific travel blog as our example. Pat's blog URL is http://patbean.wordpress.com/ which gets you to the main blog page. But if I wanted to have a record of the specific blog post titled, Life Lessons, I'd click on the title and get this expanded URL:
http://patbean.wordpress.com/2013/01/05/life-lessons/
That unique post "address" is what we call a permalink. When you're on a blog book tour, having these unique links to your guest post after the blog goes live, is a good way to promote your book in the future. But only if you can find that post again, and on a very popular and busy blog, that can be a challenge.
Copy and save your permalinks the day the host blog goes live with your blog book tour stop. You'll be glad you did! If you like the picture of this old broad, go to Pat's blog and read about her. And don't believe everything you see.
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