Buy Buttons

About thirty of our students have spiffied up their blogs in preparation for their blog book tours, and are now suffering through peer critiques. Actually, it's not that bad. Most of the blogs look really good (you can visit them by clicking on the links at right), and the tweaking is only minor. Here's one little addition to your blog that is enormously important - the buy button. Some of our class members haven't paid quite enough attention to it, and it's a common flaw.

What is a buy button? It's the live link on your website or blog that shoots the reader to a sales point for your book. That could be your own shopping cart, your specific amazon.com book page, the book page at your publisher's site, or all the sales locations for your book. The more options your reader has, the more chances you'll have a seamless sale. Do you have easy-to-find links and buying prompts on your sites? Do you include a link in every post that mentions your book? Make it easy on your reader.

It's that "seamless sale" aspect that is vitally important. If you have a sales point that isn't operating smoothly, you will lose sales and possibly even irritate your fan. Don't do it. No excuses here. Find a way to solve the problem, no matter what it takes. You get one chance to make a good impression. It's an old adage, but it's true. Strangers have no sympathy for sob stories - they want perfection and are thinking of their own convenience. You have to supply that before you sell one book. Service sells your book before great writing.

So to recap: Have a sales link - a buy button - at your websites and blogs, and make sure it works without a hitch each and every time. Give your readers every opportunity to buy that book. Selling, and selling lots, should be part of your personal success equation. Is it part of your motivation? Then set it up so your fans can help you achieve that goal.

Sidebar Clutter

You've spiffied up your blog and now have all kinds of helpful and attractive gadgets in your sidebar. This is a good thing. Unless your sidebars are now so cluttered that your readerss can't find what they're looking for.

Visual clutter quickly happens, especially as your blog hosts add all kinds of fancy new gadgets for you to try. It doesn't mean you have to use them all, or that they are even good for you blog. For example, preview posts from other blogs sometimes simply don't support your mission. Think about whether you really need that information to make your blog better.

What about your label list? Do you have a nice, concise group of categories you shovel each post into, or is your list a mile long with one post in each unique category? Get rid of it, if so. Those post labels mean nothing to your or your readers.

Also look at your archive gadget. Is it showing daily post titles for the current month? Collapse it, so that only the months are listed. Much neater and will free up column room for a more important addition.

In Blogger, you will make these changes in the Layout section. Go now and tweak a bit, so that your blog is more attractive and easier to maneuver.

Connections

Our Blog Book Tours yahoogroup is now fully in session, and the current group of challengers is working hard at the post-a-day Blog Challenge. They are doing a marvelous job, and you can visit their sites via the blog links at right. Go help them out by leaving a comment!

The challengers are also tweaking their blogs with improvements like bookmarking, even more good links for you to explore, follow me options, and other add-ons to make your visit exceptional. How often have you visited a blog that didn't have an RSS feed, or a connection to the related website, or a way to follow on Twitter, or even an email link to contact the blogger?

So challengers, if you're on Facebook, or Twitter, or any of a number of other sites, make sure each location in inter-connected to the others. Make it easy for your fans. Sometimes this means you must simply type an email address like this:

Me at internethost dot com

This prevents robots from harvesting your address when typed in the usual manner.

So take a look at your blog and make sure that all your connections flow to locations that support and enhance your purpose.

How do you ensure your fans will come back to visit your blog?

We are all linked

Linking is one of the most important ways to raise the profile of your blog. Social marketing maven, Tiffany Dow, explains it on her blog. She also talks about keywords, and I'll discuss that a bit more in a later post. For now, pay attention to her advice about growing your blog traffic in a slow and organic way through linking to other sites. And always, always link related sites of your own to each other. Linking is so important, within each post, in your signature, and in your sidebars. Create a neat and tidy linked package.