Thursday

Hot Tip of the Day

If you are marketing a book on your blog, and expect comments or questions, turn off your comment moderation and Captcha codes - these only create a hurdle for your customers. They won't jump them, I promise you. One presumes if you are actively marketing a product that you will be monitoring your blog live and in person throughout the day.

Also, if you have requirements for the reader like following your blog to get some benefit, make sure the follow link is clear and up high next to your post where the viewer can easily see it. Don't make them work for the benefit you are offering. It will only drive them away, and worse, it could irritate them to the point they never come back to your blog.

You have seconds, seconds, to make your case. Make friends and customers the first chance you get. It will often be the only chance.

3 comments:

Ann Best said...

Yes! Yes! And turn off Word Verification so we can make a comment without this extra step. In the year I've been blogging, I've NEVER been bothered by spammers. (oops, I see you've got WV; have you had problems with this?)

Kelly Moran said...

Agreed. I host blog tours, interview authors, and I'm on a blog tour now for my new release. Sound advice. great post.

I woke up Sunday a.m. to find my blog, my 500 plus followers, my 100plus author interviews, and my 200 plus reviews gone. Blogger gave no explanation, but I think the account was hacked. Change your password often!

I have reloaded the interviews and reviews, plus redesigned the blog. But if you could, please hit the "follow" button so I can reclaim the fellow bloggers I miss. I'm still following you, as my account remained--thank goodness!
http://kellymoranauthor.blogspot.com

Thank you!
Kelly Moran
XO

Dani said...

Ann, I actually DO have spammers and they seem to get through the new spam filter at Blogger. I'm not sure what that's about, because the new setup works very well on my other blogs. But this blog has been a nightmare - Blogger even shut it down for half a year at one point.