Walking Nature Home. So my job as tour chaperone is to first leave a comment on her lovely blog. Then I test the links on her post, which takes me over to the publisher's blog.
Little Pickle Press has a corresponding blog post that directs people back to the host blog. It also has it's own grand prize drawing and readers have to leave a comment to be eligible. I'll leave a comment, as will other members of the LPP team, as this makes the blog and post more sticky to search engines.
With both of these blogs, I'll go to bit.ly and create shortened URLs that I can use on other social networks.
Next I go to Facebook and post a blurb and link to send my friends to the host blog.
Then I go to Twitter and do the same.
I also share on the Yahoo!Groups I belong to if it's allowed.
I now have the basic social networking for this tour stop in place. I'll promote the above links throughout the day, especially on Facebook and Twitter.
Also important is to ask your friends to promote. The easiest way to do this is have them Like and Share your status on Facebook, and to retweet on Twitter. If you don't know what any of that means, you don't have to do it. :) If you do, try it out by going to my Facebook page and my Twitter account. See how easy and painless that was? If only ten people do this, you have incrementally increased your book and blog exposure by thousands of readers.
You can help all your friends promote their books with this simple and easy method! It takes only a couple of minutes once the routine becomes habit.