Below is an example of an ideal book promotion website. Featuring Dr. Eric Maisel's newest release, The Atheist's Way, the website to promote the book demonstrates all the elements required to inform the reading public, the media, and anyone else interested in the book. It also provides details about the author and his other works, as well as offering a book trailer and contact information.
First, make note of the strong visual connection via color and design of the book cover and the webpage.
Viewed up close you'll see the various categories that direct to added pages of interest to the viewer. In the left column are links to learn about the author, talks & appearances, invitations to speak, a sampling of other books, information about becoming a "meaning coach", his blogs, his podcasts, and a link to his main website.
In the right column, the reader can find information about this latest book, what readers are saying, the first chapter of the book to sample, book group & study questions, free group telechats, a link to join the virtual book review tour, a telesummit, and a discussion forum.
If you've decided to join the virtual book review tour (which eliminates author participation in the usual aspects of a blog book tour, such as interviews and guest blogs), you'll find the page below with links to a biography, photos, questions, and an appearance schedule, all in one handy spot.
When you link to the author bio above, you get the page below which gives you loads of information about Dr. Maisel, as well as enough information about the book to discern its focus, and embedded are links to various points on the site that offer more information.
It's hard to imagine a more well-designed and informative web page for a new book, and no doubt saves the author as well as book reviewers an enormous amount of time tracking down or supplying information. Use it as a guide for your next book promotion. I might make one small improvement and that is to put a Buy-the-Book link in a very obvious place on the main page. Other than that, this website about covers it all in an attractive and concise way.
Still to come, our review of the book - watch here for links and times of broadcast.