In our current blog book tours session, we're talking about the importance of adding a hit counter to your blog. You must be able to track your visitors. Popular and free counters include Sitemeter and Statcounter, and they are relatively easy to install on your blog, even if you're a novice blogger. Just follow the directions. Morgan Mandel has a good post about it at her blog.
What kind of hit counter do you use on your blog, and why do you favor it? Please leave a comment.