Week One of the August Blogging Challenge has passed. It's now time for the participants to check their traffic statistics and compare them to a prior period when their posting was low -- just to confirm that the effort put into regular posting will really reap some results.
All bloggers should have a hit counter of some sort. I use Sitemeter which unfortunately had some issues during their move to a new server. So I don't know how accurate my statistics will be for the entire week. But, one of our challengers reports that he had 500 hits this week, a first in his blogging history.
This is exactly the kind of confirmation an author needs to validate the effort of regular blogging. You might not post daily all through the year, but raising your blog's profile and making it more "sticky" prior to a blog book tour is a good way to prepare for a successful online book promotion.
Make the numbers work for you. Most definitely learn to read the reports. Poke around at your counter's website and see what kind of reports you can generate, and then really look at them. They're really not all that confusing, and you might be in for some pleasant surprises.
Tomorrow, another report that every author needs to pay attention to, before, during, and after a blog book tour.