The same holds true for blogging. Having a good blog is an important part of your long-term blog book tour success, but you must have a plan so your blog does all that it can and should accomplish.
You can start by answering a few simple questions:
Arrange them in any order you like, and each day think about one question and it's relationship to your blog.
Today, let's use Who. Look at your blog with an objective eye, and decide if it truly reflects who you are. Who is the person behind the image? Is this an author's blog? Who is that writer? Is your readership seeing you the way you would like them to? Who are you? And what can you say in your next post that will give a clearer indication? How can you change your blog to more closely reflect the personality you'd like to project? Are you all over the map? Sound whine-y? Foul-mouthed? Or do you seem like someone you'd like to meet? With interesting commentary and good writing that makes people come back for more.
If you have time, take it a step further and look at who you're linking to. Do they reflect your focus on the blog? Or have those links just been there forever and they really need a little housekeeping?
Happy August and good blogging!